Case Study On Threadless

 THREADLESS

Threadless (stylized as threadless) is an online community of artists and an e-commerce website based in Chicago, Illinois, founded in 2000 by Jake Nickell and Jacob DeHart.

Threadless designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote. 

After seven days the staff reviews the top-scoring designs.Based on the average score and community feedback, about 10 designs are selected each week, printed on clothing and other products, and sold worldwide through the online store and at their retail store in northside of the Chicago in 2007. 

Q) Is Threadless a Sucess or Failure?

A)  In my Personal OpinionThreadless is a success without any doubt.To the point where it all started and to the point where it is now.

 

1)Threadless is now printing almost everything sold on demand.

2)It has near about 2M twitter followers.

3)It has also entered in Shoe business with new and exciting designs.

4)Since it is based on the concept of Co-creation, It has successfully gained the trust of customers over the past two decades.

5)Threadless was one of the first companies to successfully execute a large scale crowdsourcing business model.

6)It has over 3M users out which more than 130,000 have submitted designs.

7)The total visits on the Threadless website in last 6 months has been over 1.65M, which in itself is a milestone.

Q) How is digital world impacting it's co creation strategy? 

A) The Digital World is impacting its Co Creation Strategy in both Positive and Negative aspects:

Positive:

•With the rise of social media, the sharing

 has become easy.

•The rise in reach can be done with many

 different techniques.

•People like to share, create new things. This

 has brought a positive impact on Co-creation.

•There are thousands of designing tools, free

 and paid, where user can create his own

 design without having prior or technical

 knowledge.

Negative:

 Today's world has gone digital. Your ideas is

 no longer with you. Once shared with someone,

 it goes viral.With more and more people

 online, People can take ideas of any firm and

 create their own with some minor changes.The

 exposure rate has increased.

 

•Today the whole world is on social media.

•Part of the business is about engaging

 customers with social media. More and more

 engagement with the customer will lead to

 more followers and traffic on the website.

•Improving a two way interaction via e-mail.

•Improve R&D.

•Since its a co-creation strategy, Involve and

 give customers or users more and more

 importance so that they don't feel cut out or

 get demotivated.